Sticky Branding: 12.5 Principles to Differentiate Your Brand

Unlock the Power of Sticky Branding

"Sticky Branding 12.5" introduces an effective framework that transforms your brand into a compelling presence, fostering customer loyalty and engagement. Discover innovative strategies to create a memorable impression in today's competitive landscape.

The Essence of Sticky Brands

Brands like Apple, Nike, and Starbucks have established themselves as icons across various industries. However, it's not just large companies that can stand out. Any business ready to challenge the status quo and find unique ways to serve its customers can evolve into a Sticky Brand.

Your Branding Playbook

Based on ten years of research into successful companies, Sticky Branding serves as your essential guide. This resource includes ideas, narratives, and practical exercises to help your company shine, attract customers, and develop into a remarkable brand. The 12.5 guiding principles are derived from numerous interviews with CEOs and business leaders who have thrived in their respective fields.