Description
## Shopify Store Developer & E-Commerce Ads Specialist
Timings 10am to 6pm
We are looking for a **Shopify Store Developer & E-Commerce Ads Specialist** who can manage the complete e-commerce process — from **building and optimizing Shopify stores to creating, launching and scaling TikTok, Facebook and Instagram advertising campaigns**.
The ideal candidate is hands-on, creative, data-driven and understands how to turn products into profitable e-commerce campaigns.
### Key Responsibilities
**Shopify**
* Build, customize and manage professional, mobile-responsive Shopify stores.
* Create high-converting product pages, collections and landing pages.
* Manage products, pricing, variants, inventory, shipping and payment settings.
* Install/configure Shopify apps, Meta Pixel, TikTok Pixel and conversion tracking.
* Continuously optimize the store for conversions, speed and customer experience.
**Facebook, Instagram & TikTok Ads**
* Research products, competitors, audiences and winning advertising angles.
* Create, launch and manage Meta and TikTok ad campaigns.
* Test different audiences, creatives, hooks, offers and campaign structures.
* Monitor and optimize campaigns based on **CTR, CPC, CPM, CPA, ROAS, conversion rate and profitability**.
* Identify winning campaigns and creatives and scale them profitably.
**Video Ads & Creative**
* Create or coordinate **short-form UGC-style video ads** for TikTok, Facebook Reels and Instagram Reels.
* Develop strong scroll-stopping hooks and direct-response advertising concepts.
* Create product demonstrations, problem/solution videos, testimonials, before/after concepts and offer-based creatives.
* Edit videos using tools such as **CapCut, Canva, Premiere Pro or AI video tools**.
* Continuously test new creative concepts and improve based on performance.
### Requirements
* Proven hands-on experience with **Shopify store development and management**.
* Practical experience running **Facebook/Instagram and TikTok Ads**.
* Strong understanding of e-commerce conversion funnels and direct-response marketing.
* Experience creating/editing short-form advertising videos.
* Knowledge of Meta Ads Manager, TikTok Ads Manager, Meta Pixel and TikTok Pixel.
* Ability to analyze advertising data and make data-driven decisions.
* Strong product and competitor research skills.
* Ability to work independently and take ownership of results.
* Portfolio/examples of previous Shopify stores and ad campaigns preferred.
### Ideal Candidate
We are **not looking for someone who only knows how to build a Shopify store or launch basic ads**.
We want someone who understands the complete process:
**Product → Shopify Store → Creative → Advertising → Conversion → Data Analysis → Optimization → Scaling**
The ideal candidate should be able to look at a product and determine **the best selling angle, hook, video concept, landing-page structure and advertising strategy**.
### Bonus Skills
* Experience with Pakistani e-commerce/COD markets
* Dropshipping experience
* TikTok Shop experience
* AI video and creative tools
* Graphic design and copywriting
* Experience scaling profitable e-commerce products
### To Apply
Please provide:
1. Examples of Shopify stores you have developed.
2. Examples of TikTok/Facebook/Instagram ads you have created or managed.
3. Details of previous e-commerce campaigns and results.
4. Your e-commerce/dropshipping experience.