Description
Onsite Job
Hum apni digital agency ke liye ek experienced Performance Marketer hire kar rahe hain jo specially Meta (Facebook & Instagram) Ads mein strong hands-on experience rakhta ho.
Hum apni digital agency ke liye ek experienced Performance Marketer hire kar rahe hain jo specially Meta (Facebook & Instagram) Ads mein strong hands-on experience rakhta ho.
Required Skills & Experience
Meta Business Manager / Business Portfolio ka strong practical knowledge.
Meta Ads Manager mein campaigns create, manage, optimize aur scale karne ka hands-on experience.
Facebook/Instagram advertising ke important metrics jaise CPC, CTR, CPM, CPA, CPL, ROAS, Conversion Rate ko properly samajhta ho.
Campaign objectives, audiences, ad sets, placements, budgets aur bidding ka practical knowledge.
Custom Audiences create aur use karna aata ho.
Existing customers/leads/website visitors ko campaigns se exclude karna aata ho.
Lookalike Audiences create aur effectively target karna aata ho.
Retargeting campaigns aur cold/warm/hot audience segmentation ka experience.
Campaign performance ko data ki basis par analyze karke optimization decisions lene ki ability.
Poor-performing ads/ad sets ko identify karke CPC, CTR, CPA aur ROAS improve karne ka practical experience.
A/B testing of creatives, audiences, copy aur campaign structures ka experience.
Meta Pixel, Events aur Conversions API (CAPI) ki basic/practical understanding preferred.
Lead generation, website conversions aur e-commerce campaigns ka experience preferred.
Candidate We Are Looking For
Humein aisa candidate chahiye jo sirf "Boost Post" ya basic Facebook advertising tak limited na ho, balkay Ads Manager ke andar campaign structure, audience strategy, tracking, optimization aur scaling ko practically samajhta ho.
Hands-on experience is more important than certificates.
Important Note:
Interview mein candidate se practical questions aur scenario-based test liya jayega.