Description
*Job Title: Performance Marketing Manager / Specialist*
*Location:* Lahore.
*Type:* Full-time
*About the Role*
We’re looking for a data-driven Performance Marketing expert who lives and breathes ROAS, CAC, and scale. You’ll own paid acquisition across Meta, Google,and other channels to drive measurable growth and revenue.
*Key Responsibilities*
- *Plan & Execute*: Build and manage performance marketing campaigns across Meta Ads, Google Ads.
- *Optimize for ROI*: Monitor CAC, ROAS, LTV, CTR, CVR daily. A/B test creatives, audiences, landing pages, and bids
- *Analytics*: Set up tracking with GA4, GTM, Meta Pixel. Build dashboards and weekly reports with clear insights
- *Budget Management*: Own monthly ad spend budget and reallocate based on performance
- *Creative Collaboration*: Work with design/content team to brief high-converting ad creatives and landing pages
- *Funnel Growth*: Partner with product and sales to improve conversion across the full funnel
*Requirements*
- *Experience*: 2-4 years in performance marketing, preferably in e-commerce or agency
- *Platforms*: Hands-on with Meta Ads Manager, Google Ads.
- *Analytics*: Strong in GA4, Excel/Sheets, Data Studio/Looker.
- *Mindset*: Obsessed with numbers, experiments, and iteration. You know how to turn data into action
- *Education*: Bachelor’s in Marketing, Business, or related field.