Overview
Marketing Management (15th Edition) by Philip Kotler and Kevin Keller serves as a premier textbook in the field of marketing. It provides an in-depth exploration of essential marketing principles, strategies, and practices. This edition addresses current marketing trends, encompassing digital marketing, consumer behavior, brand management, and global marketing strategies.
This book is essential for business students, marketing professionals, and anyone eager to enhance their understanding of modern marketing dynamics.
Key Features
- Written by renowned experts: Philip Kotler, known as the "father of modern marketing," and Kevin Keller, a leader in strategic brand management.
- Covers a wide range of content including the latest marketing strategies, consumer insights, and digital marketing innovations.
- Includes practical case studies from global companies, aiding the application of marketing concepts in real-life situations.
- Suitable for students, MBA candidates, marketing professionals, and entrepreneurs alike.
- Updated to feature emerging trends such as AI in marketing, social media strategies, and global consumer behaviors.
Enhance Your Skills
Elevate your marketing knowledge with this comprehensive guide, available at Online Urdubazar.