Description
JD for Digital Marketing and SEO Expert
About the Role
We are seeking a results-driven Digital Marketing & SEO Specialist to develop, execute, and optimize online marketing strategies that increase brand visibility, drive traffic, and improve lead generation. The ideal candidate should have strong expertise in SEO, paid campaigns, social media management, and analytics.
Key Responsibilities
Search Engine Optimization (SEO)
Perform on-page and off-page SEO to improve website rankings.
Conduct keyword research, competitor analysis, and SEO audits.
Optimize website content, metadata, internal links, and technical SEO factors.
Build quality backlinks and manage outreach strategies.
Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
Digital Marketing
Plan and run digital marketing campaigns across Google Ads, Facebook/Instagram Ads, and other platforms.
Develop and implement content strategies for organic growth.
Manage company social media pages and ensure consistent branding.
Work on email marketing, remarketing, and lead generation funnels.
Analytics & Reporting
Track campaign performance and prepare weekly/monthly reports.
Identify trends, insights, and areas of improvement.
Recommend new growth strategies and optimization ideas.
Requirements
Minimum 2–3 years of experience in Digital Marketing and SEO.
Strong understanding of on-page, off-page, and technical SEO.
Hands-on experience with Google Ads, Facebook Ads Manager, and SEO tools (SEMrush, Ahrefs, Moz, etc. ).
Ability to create data-driven marketing strategies.
Strong analytical and problem-solving skills.
Excellent communication and time management skills.
Must be able to work on-site in Sabzazar Scheme, Lahore.
Nice to Have
Basic graphic design or video editing skills for social media content.
Experience with WordPress or Shopify.
Knowledge of content writing and blogging.
Benefits
Competitive salary (PKR 50,000–60,000).
Performance-based growth opportunities.
Supportive and friendly work environment.
How to Apply
Please send your resume, portfolio, and campaign results via chat