Description
Google Ads, Facebook Ads & Organic Marketing Specialist
Experience Level: Expert
Facebook Ads (Meta Ads Manager) Expertise
Campaign Objectives Managed:
• Lead Generation
• Website Traffic
• Conversions / Sales
• Engagement & Video Views
• App Installs
• Brand Awareness
Key Skills & Tasks:
• Custom & Lookalike Audience Creation (Meta Pixel Data)
• Advanced Pixel Setup with Event Parameters
• Funnel-Based Targeting (Cold → Warm → Hot)
• Ad Creative Strategy (Carousel, Video, Static, Stories, Reels)
• Budget Optimization (CBO & ABO)
• Retargeting Strategy Implementation
• Split Testing (ad copy, creative, placement, audience)
• Audience Segmentation (interests, behavior, demographics)
• Performance Analysis & ROAS/CPA Optimization
Tools Used:
Meta Business Suite | Facebook Ads Manager | Meta Pixel / Conversions API | Canva / Adobe Suite | Google Sheets | Data Studio
Google Ads Expertise (Search, Display, YouTube, Shopping, Performance Max)
Campaign Types Managed:
• Search Ads – Text-based intent marketing
• Display Ads – Banner & image ads across the Google Display Network
• YouTube Ads – Skippable, non-skippable, in-stream
• Shopping Ads – For e-commerce products
• Performance Max – Goal-based campaigns leveraging machine learning
Key Skills & Tasks:
• Keyword Research & Match Types (Broad, Phrase, Exact)
• Competitor Analysis (Google Keyword Planner, SEMrush)
• Campaign Structuring for optimal Quality Score
• Conversion Tracking Setup (Google Tag Manager & GA4)
• A/B Testing (ad copies, CTAs, targeting)
• Bidding Strategy Optimization (Manual CPC, eCPC, Max Conversions, ROAS)
• Budget Optimization & Scaling Strategies
• Remarketing & Lookalike Audience Creation
• Landing Page Optimization for Ad Relevance
Tools Used:
Google Ads Manager | Google Analytics 4 (GA4) | Google Tag Manager | SEMrush / Ahrefs | Google Data Studio
Organic Marketing Expertise
SEO (Search Engine Optimization):
• On-Page Optimization (meta tags, headings, keyword placement)
• Technical SEO (site speed, mobile-friendliness, indexing issues)
• Off-Page SEO (link building, guest posting)
• Keyword Research & Content Gap Analysis
• Blog & Landing Page Optimization for Higher Rankings
• Local SEO (Google Business Profile optimization)
Organic Social Media Marketing:
• Content Strategy & Calendar Planning
• Platform Management (Facebook, Instagram, LinkedIn, YouTube)
• Hashtag Research & Trend Tracking
• Engaging Copywriting & Visual Content Creation
• Community Engagement & Organic Reach Growth
• Analytics Tracking to Measure Engagement & Follower Growth
Tools Used:
Google Search Console | SEMrush / Ahrefs | Canva | Hootsuite / Buffer | Google Business Profile | Meta Creator Studio
Key Capabilities & Potential Impact
• Trained in running high-ROAS e-commerce campaigns using Google Performance Max and Facebook Dynamic Product Ads.
• Strong understanding of strategies to reduce CPA through audience segmentation and conversion-focused landing page design.
• Familiar with managing and optimizing ad budgets ranging from $500 to $30,000+, including cost-effective scaling techniques.
• Capable of setting up and running lead generation funnels using Meta Ads Manager and Google Ads for B2B and B2C audiences.
• Skilled in analyzing ad performance, adjusting bids, and optimizing campaigns to meet KPIs such as CTR, CPC, ROAS, and Conversion Rate.
• Ability to implement remarketing strategies to boost retention and sales using custom audiences and tracking pixels.
We are offering to you!
“Only 10,000 per month!”
Get our service and promote your Brand & Sales
For Details Please Call On Number And Whatsapp: 0/3/2/0/925/20/01